This article needs additional citations for verification. Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running milk jelly pack in the confectioner’s portfolio. The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops.
Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers. In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced, and by the mid-1930s the Cadbury’s Milk Tray assortment was outselling all its competitors. The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum. Production of Milk Tray is made under licence from Cadbury UK in Poland.
Apple Crunch: Milk chocolate with a crunchy apple flavour filling. Introduced to the selection in 2015 to celebrate the 100th anniversary. Caramel Softy: Milk chocolate matched with its caramel sweetheart. Hazelnut Swirl: A whole roasted hazelnut in a whirl of milk chocolate. Strawberry Temptation: Milk chocolate with a smooth strawberry filling and a layer of vanilla creme.
Orange Truffle: Orange segment-shaped chocolate truffle with a hint of orange flavour, enrobed in milk chocolate. Perfect Praline: Milk chocolate with a soft, luxurious praline centre. Salted Caramel Charm: Chewy caramel enrobed in sea salt and milk chocolate with a drizzle of white chocolate. Truffle Heart: Milk chocolate with a soft cocoa truffle filling.
Surprise Parcel: Milk chocolate with a surprisingly smooth white chocolate truffle centre. Exotic Delight Milk chocolate with turkish delight jelly filling, previously known as the Turkish Delight, it was renamed in 2013 and dropped from the selection in late 2015 as part of a 100th anniversary revamp of the design and chocolate selection. Toffee Charm Chewy Toffee enrobed in milk chocolate drizzled with white chocolate. Nutty Heart: Milk chocolate with a soft caramel centre hiding a whole roasted hazelnut. Lime Cordial» also known as the wee barrel because of the shape.
The shape was continued and replaced with toffee filling which has also since disappeared. The «Strawberry Sundae» chocolate was also renamed in 2015 to «Strawberry Temptation». Between 1947 and 1981 a Milk Tray Bar was available which featured 8 different centres. Milk Tray chocolates to a lady.
The original tagline was And all because the lady loves Milk Tray. There were 19 adverts in the series. Six actors played the Milk Tray Man. Actor Gary Myers, who is most recognizable as the action figure, starred in 11 of them between 1968 and 1984. James Coombes assumed the role in 1987. Top film directors, including Adrian Lyne directed the adverts.